Kelley Brophy

About Kelley Brophy

At Nike, my main responsibility is to ensure that our sales strategy is highly aligned with the company\'s global goals, while gaining a deep understanding of the unique needs of each market in order to tailor the most appropriate sales plan. I work closely with global sales teams, marketing, operations and product development teams to drive countless successful brand promotion activities and ensure that our customer experience always remains industry-leading. I pay special attention to the impact of digital transformation on sales, leading the team to apply more online sales channels, data-driven marketing strategies and digital tools to our work, which not only improves efficiency but also enhances interaction with consumers. I firmly believe that innovation and flexibility are the keys to staying competitive in a rapidly changing market environment. As a sales leader, I always keep an open mind and a global perspective. I know that only by listening to customers, respecting the cultural differences of each market, and responding quickly to market needs can we achieve true success in the global market. My goal is to ensure that Nike is not just a sports brand, but also a global platform that inspires people to pursue excellence and challenge themselves

Experience

1. Vice President of Sales

   耐克

   Jul 2022 — Present

   Develop global or specific market sales strategies to support Nike\'s brand and product growth goals Cross-functional collaboration Communication and negotiation skills Analyze market trends, consumer needs and competitive dynamics, and adjust sales strategies in a timely manner to ensure maximum revenue and market shareLead and manage sales teamsResponsible for recruiting, training, motivating and managing sales teams to ensure that the team has the necessary skills and resources to achieve sales goals.Help team members improve their performance by regularly evaluating team performance, providing guidance and feedbackCoordinate with global and local teamsClosely work with Nike\'s sales teams, marketing, product development, finance and other departments in various regions around the world to ensure that sales strategies are consistent with the overall brand strategyEnsure that sales teams in different regions adjust sales strategies based on local market characteristics and consumer needsCustomer relationship managementEstablish and maintain long-term partnerships with key customers, large retailers, distributors, and partners to drive business growthOptimize products and services and improve customer satisfaction through a deep understanding of customer needs and market feedbackSales performance and data analysisRegularly track and analyze sales data, evaluate the execution of sales plans, and identify potential growth opportunities or problemsUse data to drive decisions and develop adjustment plans to ensure that the team meets or exceeds sales targetsPromote digitalization and innovation

Education

• Paris School of Economics

  Bachelor's degree, Economics

• Sorbonne Université

  Master's degree, clothing