Kelley Breeding

About Kelley Breeding

I’m a results-driven social media manager with 9 years of expertise in growing and engaging audiences across platforms. Currently managing Carl\'s Jr. and Hardee\'s, I’ve driven follower growth by over 300k and led campaigns generating millions of organic impressions. From viral tweets featured on late-night shows to a TikTok strategy that boosted followers by 825%, I specialize in creating impactful, authentic content.I’ve worked with influencers like Thomas Rhett and Alix Earle, delivering high-engagement campaigns, and regularly lead photoshoots for brand assets. My approach combines creative vision with data-driven strategies to drive brand growth and loyalty.

Experience

1. Social Media Manager Hardee s & Carl s Jr

   CKE Restaurants, Inc.

   Nov 2024 — Present

   Lead and manage all social platforms for Carl\'s Jr. and Hardee\'s, resulting in a follower growth of 304k (total audience size:~3.5M).Designed and implemented social strategies to achieve business objectives, leveraging creative optimization.Collaborated with influencers ranging from 40k to 10M followers to promote key campaigns and product launches.Managed celebrity partnerships and social executions, including collaborations with Thomas Rhett and Alix Earle.Developed influencer outreach strategies, incorporating 5-10 influencers per product launch.

Education

• The University of Alabama

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2012 — 2016

Skills

• Wordpress
• Organizational Development
• Illustrator
• Social Networking
• Social Media
• Public Speaking
• Microsoft Word
• Psychology
• Powerpoint
• Microsoft Excel
• Leadership
• Hootsuite
• Customer Service
• Event Planning
• High Degree of Initiative
• Indesign
• Visual Communication
• Teamwork
• Persistence
• Photoshop
• Microsoft Office
• Critical Thinking
• Social Skills
• Photography