Kelley Gibson
- Role
- Marketing Solutions Consultant at Independence Blue Cross
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Solutions Consultant
May 2022 — Present
Works with Sales to develop client meeting cadence and meeting agenda topics for finalist, utilization review, quarterly communications, and capability presentations • Drives timeline, strategy and creation of presentations, and marketing materials and communications for key accounts and partners in consultation with Sales • Manages internal and external communication and extensive FAQs on the Transparency in Coverage Rule (TCR) and the Consolidated Appropriations Act (CAA) mandates • Prepares Independence Edge (weekly newsletter) article content as needed for Sales/Broker/Client use • Facilitates the planning of annual Consultant Advisory Forums • Worked on the finalist presentation that won back the largest accountable care organization (ACO) in the region, consisting of 45k members
Education
Lauralton Hall
Diploma
2006 — 2010
University of Delaware
Bachelor's degree, Mass Communication
2010 — 2014
Skills
- Imovie
- Newsletters
- Photoshop
- Cisionpoint
- Teamwork
- Excel
- Microsoft Excel
- Spanish
- Management
- Media Relations
- Public Speaking
- Microsoft Office
- Advertising
- Social Media
- Time Management
- Social Networking
- Fundraising
- Marketing
- Wordpress
- Powerpoint
- Textwrangler
- Dreamweaver
- Public Relations
- Word
- Microsoft Word
- Integrated Marketing
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