Kelley Reichert
Managing Director @Wells Fargo
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WORK HISTORY
Managing Director @Wells Fargo
As the Head of Transformation, Operations, and Media for the Consumer & Small Business Bank, this leadership role sits at the intersection of strategic execution, customer experience, and brand visibility. Responsible for driving end-to-end operational excellence, this role ensures that the bank’s retail businesses go to market safely, efficiently, and at scale.Key responsibilities include: • Operations Leadership: Oversee and optimize core operational processes to ensure consistency, compliance, and efficiency across retail banking products and channels. Champion risk-aware decision-making and operational rigor. • Transformation Strategy: Lead large-scale transformation initiatives that future-proof the business—streamlining workflows, modernizing legacy systems, and embedding agility into the operating model. • Media & Marketing Execution: Drive paid and owned media strategies to increase brand competitiveness. Partner with various teams to ensure integrated, data-driven campaigns align with business goals and meet customers where they are. • Cross-Functional Alignment: Act as a connective tissue between business units, risk, compliance, marketing, and technology—translating strategy into execution while fostering a culture of accountability and continuous improvement.
EDUCATION
Consumer Bank Association Executive Banking School
Advanced Education in Retail Banking
The University of Georgia
B.S.
ABOUT KELLEY REICHERT
I am a transformational, innovative and data-driven executive with extensive consumer deposit, product and marketing experience, including more than fifteen years in financial services and an early career in luxury retail.This includes transforming Wells Fargo’s consumer and small business divisions to drive new customer and deposit growth at scale, and more than a decade with JPMorgan Chase & Co driving multi-billion-dollar business growth profitably through acquiring new customers, deepening relationships and increasing customer engagement through effective direct marketing initiatives and media. My value-add includes:MARKETING STRATEGYI work closely with front-line C-level leadership to develop and execute strategies that profitably grow the business, improve CX, lift brand consideration, and support wider organizational goals.MARKETING CONTRIBUTIONI optimize multi-$100M budgets, driving rigorous optimization strategies. Highly skilled across acquisition channels, I have particular expertise in e-commerce as well as digital, video and audio media strategies. MARKETING LEADERSHIPI build top-performing marketing teams with deep expertise in omni-channel campaigns and customer experience, and a strong record of promotion and development.
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