Kelley Hanifin
Lead Product Manager - Personalization @Tapestry
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WORK HISTORY
Lead Product Manager - Personalization @Tapestry
Spearheaded the first personalization team, supporting mission oriented users to seamlessly discover across Tapestry sites, resulting in $50M+ in annualized incremental revenue through A/B-tested optimizationsDevelops and executes Tapestry’s Personalization Strategy and Roadmap in partnership with Executives, Product, Engineering, Design and Brand stakeholders to optimize customer engagement and conversionEstablished an iterative “flywheel” of new opportunity leads, integrating weekly user research panels and bi-annual store visit learnings to inform broader product strategy and prioritiesCreated detailed and segmented user flow maps based on aggregated user behaviors which areleveraged by broader product teamManages a growing team of two PMs providing coaching on strategy, roadmaps, and cross-functional collaboration to drive strategic plans from concept to A/B testing and long-term tracking
EDUCATION
Marist College
Bachelor of Science
ABOUT KELLEY HANIFIN
I thrive when learning new skills, which served me well in my first product manager role.…
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