Tracy Keller

About Tracy Keller

Throughout my career, I have established and maintained a record of increasing revenue through creative and pragmatic solutions. I am skilled in conceptualizing, creating, and modifying marketing messages across all channels to ensure the highest impact on the targeted audiences. Specializing in mid-to C-suite level executive acquisition marketing for digital subscription products, events, memberships, and long-term partnerships.I also pride myself on being a strong relationship builder who can work cross-functionally and generate enthusiasm. I am able to work successfully with all team members and influence them to support new, interesting, marketing ideas.I have included selected highlights and credentials below to provide a quick snapshot of career successes to date. HIGHLIGHTS Barnes & Noble Education: Team Leader; Content Marketing; Lead Generation; Events; Building long-term B2B relationships NY Times: Retention and Engagement Marketing; Lead Generation; Global-U.S. Liaison; Paid Media Campaigns Ad Age: Audience Development; Multimillion-Dollar Revenues; Events + Non-Editorial Program Marketing; Membership Marketing IAB: Co-Marketing Partnerships; Editor-in-Chief; Events; Membership Marketing

Experience

1. Demand Generation Manager

   Barnes & Noble College

   Aug 2022 — Present · Basking Ridge, NJ, US

   I\'m building a team to produce best-in-class content + product marketing, lead our events portfolio, and manage campaigns. Reach out to learn more! Lead the Demand Generation Team to accelerate pipeline and revenue growth. Support go-to-market strategies and tactics with a focus on content marketing and events. Target campus leadership positions and decision makers including Presidents, CFOs, CIOs, CMOs, and others for long-term institution partnership agreements. Manage all content and marketing channels. Create and execute omnichannel demand gen and thought leadership campaigns. Own the content calendar with responsibility for planning, budgeting, reporting, and ROI. Collaborate with sales, field, and leadership teams to align on all content. Work closely with teams to identify messaging gaps or needs. Translate national campaigns into regional and ABM outreach. Oversee the events portfolio. Manage events strategy that includes 20+ regional and national conferences, speaking engagements, and VIP executive events. Handle marketing, content development, and reporting on event performance to business goals.

Education

• North Carolina State University

  BA, Communications

Skills

• Media Planning
• Content Strategy
• Organization-Wide Collaboration
• Product Marketing
• Strategic Message Development
• Branding
• Reputation Management
• Marketing Communications
• Competitive Positioning
• Marketing
• Advertising
• Strategy
• Team Supervision
• Copywriting
• Email Marketing
• Employee Coaching
• Digital Strategy
• Direct Marketing
• Digital Marketing
• B2b Marketing
• Events Marketing
• Public Relations
• Internal Communications
• Strategic Partnership Building
• Mobile Marketing
• Management
• Social Media Marketing
• Voice of the Customer
• Strategic Communications
• Omni-Channel Marketing
• Web Analytics
• Integrated Marketing
• Co-Marketing Initiatives
• Market Segment Analysis
• Digital Media
• Online Advertising
• Multi-Channel Marketing
• Project Management
• Interactive Marketing
• Online Marketing