Kelle Rozell

About Kelle Rozell

Creative Marketing Professional with experience in: Strategy | Content Creation | Paid Media | Digital, Influencer, & Social Media Marketing | Experiential | General & Multicultural demographics | Media & Music Industries. Consumer Advocacy Platform founder focused on racial equity for Black America.#opentowork

Experience

1. Founder

   Black Dollar Index

   Jun 2020 — Present

   The Black Dollar Index (BDI), is the first Black consumer advocacy platform of its kind, helping consumers find values-aligned brands. Designed, built, researched, and launched the first Black Franchise Index - a curated and UGC tool to help consumers find Black-owned franchise locations across the U.S.Lead vision and strategy for ongoing accountability across Fortune 500 ESG, DEI, and Corporate Social Responsibility commitments towards Black America.Consult agencies and brands on equitable and inclusive marketing strategies.Built a strong team of passionate and dedicated professionals to conceptualize and launch a new and innovative platform that holds corporations accountable, while empowering Black consumers to make informed decisions about where to spend their money.Generated significant earned media coverage from top media outlets, including USA Today, Bloomberg Quicktake, Yahoo! Finance, Triple Pundit, and NewsOne.

Education

• Fashion Institute of Technology

  B.S., Advertising and Marketing Communications

Skills

• Advertising
• Social Media Marketing
• Broadcast
• Online Advertising
• Advertising Sales
• Mobile Marketing
• Integrated Marketing
• New Media
• Marketing
• Social Media
• Digital Strategy
• Television
• Media Planning
• Public Relations
• Media Relations
• Radio
• Media Buying
• Sponsorship
• Digital Media
• Brand Management
• Content Strategy
• Digital Marketing
• Marketing Strategy
• Creative Direction
• Entertainment
• Facebook