Dana Keller

About Dana Keller

Goal oriented and results driven marketing professional with over 15 years of strategy…

Experience

1. Vice President Marketing

   Harrison Homes Atl

   Feb 2020 — Present · Chamblee, GA, US

   Harrison Homes is Atlanta\'s premier Design-Build firm for residential developments for both For Sale & For Rent communities-Leads the marketing and sales strategy to grow Harrison brand, drive qualified opportunities and establish influencer presence in the industry-Executes comprehensive marketing plan with robust digital strategy, including SEO, SEM, content creation and management across all platforms-Built and maintains marketing KPI\'s to track, measure and evaluate performance-Develops and streamlines processes for efficiencies and scalability-Plans, creates and executes all social media content for Facebook, Instagram, Twitter, LinkedIn, Pinterest & TikTok. Facebook and Instagram show triple digit growth. Utilizes organic and paid tactics for maximum results-Adapts to changing social media trends and is at the forefront of video content strategy and creation-In first year, doubled Harrison\'s custom home sales

Education

• University of Illinois Urbana-Champaign

  Bachelors of Science, Advertising

  1999 — 2003

Skills

• Advertising
• Direct Mail
• Traffic Analysis
• Social Media
• Retail
• B2b
• Customer Relations
• Direct Marketing
• Traffic Generation
• Integrated Marketing
• Loyalty Programs
• Sales
• Management
• Product Management
• Business-to-Business (B2b)
• Training
• Healthcare
• Account Management
• Creative Direction
• Product Marketing
• Creative Development
• Customer Relationship Management (Crm)
• Leadership
• Strategic Planning
• Conversion Rate
• Cross-Functional Team Leadership
• Customer Service
• Marketing Strategy