Alexander Keller

About Alexander Keller

Some of my best work has happened when there was no playbook — just a problem worth solving, a team worth building, and enough conviction to figure it out along the way. We started FringeSport in a garage in Austin with no outside capital. Four years later we had sold over $10M, served customers, and a team of 30+ people we were genuinely proud of. What I loved most wasn\'t the growth — it was that we were directly improving people\'s lives. The CrossFit and strength training community was passionate, supportive, and real. That feeling of building something that mattered to people stuck with me. After selling FringeSport I rejoined Effective Spend, a performance digital marketing agency I\'d been part of early on, and grew into the Chief Revenue Officer role. Over seven years, we built the team, the client base, and the operational infrastructure that made the company acquisition-ready. We more than tripled through two major transitions and acquisitions — Effective Spend became Optimal, and Optimal became part of OneMagnify. I\'m now Managing Director, collaborating across the broader organization. Today I lead our largest enterprise accounts — up to the CMO-relationship level, overseeing more than $200M in annual media investment. I also own new business and onboarding, analytics, and team growth. The work has taught me how to operate at scale, manage through complexity, and prioritize investment that directly impacts business outcomes. Want to have some fun? Let\'s talk energy and/or mobility.

Experience

1. SVP, Performance & Chief of Staff

   Optimal

   Jul 2022 — Present · Austin, TX, US

   Effective Spend is now Optimal! After 14 years of growing our performance digital marketing agency, we have joined the Optimad family of agencies and relaunched under the new Optimal brand. Combining competencies across search, social, programmatic and streaming, Optimal provides full-funnel digital services to clients in various verticals.As SVP, Performance, I have continued all of my responsibilities as CRO of Effective Spend. I also have taken the lead role on our largest client ever.As Chief of Staff, I also report directly to the CEO of Optimal and work on cross-departmental priorities, critical to the growth and operations of the overall agency.

Education

• Southwestern University

  Bachelor of Arts (B.A.), Accounting and Business/Management

  2007 — 2010

Skills

• Social Networking
• Customer Service
• Strategic Planning
• Leadership
• Social Media Marketing
• Email Marketing
• Public Speaking
• Business Development
• Operations Management
• Strategy
• E-Commerce
• Advertising
• Marketing
• Marketing Strategy
• Financial Analysis
• Human Resources
• Social Media
• Management
• Sales