Kelechi Amadi

Product Manager @Tennis Data Innovations

Wimbledon, GB

Tennis Data Innovations (TDI) is ATP’s data innovation venture, turning live tennis data into valuable metrics, low-latency feeds, APIs and products for broadcasters, betting operators and partners- Launched the new Results Site with first-to-market point/rally-level insights; led discovery→delivery, and GTM with an external squad and internal stakeholders. Result: adoption by global operators and NPS 71- Built a Data-Consumer Tracker (product analytics + account health) to proactively manage downstream users, support, align priorities with commercial/revenue protection, and surface upsell triggers. Result: fewer escalations and a healthier pipeline- Establishing a product stragetgy across a 13-product portfolio. Introducing collaborative prioritisation and lightweight roadmap rituals (Now/Next/Later, outcome-led OKRs). Result: 76% of releases on schedule, sharper stakeholder alignment and measurable outcomes, clearer roadmapping- Initiated the “Getting Closer to the End User” workstream to embed product discovery and closed-loop feedback. Set up in-product analytics + qualitative research (interviews, usability tests, operator/broadcaster listening). Result: faster validation, clearer prioritisation and a steadier flow of insight shaping roadmap and GTM- Reduced data-consumer onboarding time by 54% and time-to-value by 68% by re-designing activation flows, introducing self-serve credentials and tightening cross-team handoffs.Result: faster integrations, happier partners and improved Time-to-value (TTV).

Kingston University

Civil Engineering, Electronic Engineering