Kelcey Lehrich

About Kelcey Lehrich

365 Holdings is a Vertically Integrated Holding Company of DTC-centric Brands. We exist to build a high performing team of growth-minded professionals that makes an impact on the landscape of consumer brands.Many companies speak to culture, we live it. Our core values are:Team and Culture FirstEQ over IQWinners Keep ScoreRelentless ExecutionHow does a little company in Akron, Ohio “make an impact on the landscape of consumer brands”? A little background will help…The modern version of “Consumer Brands” arrived in America shortly after World War II. For the next 60+ years consumer spend has been captured by a small handful of very big brands who reached consumers via mass media (Radio, TV, Billboards). The internet has changed all of this. The future of consumer spending belongs to a large number of small and mid-sized brands that connect with consumers on a much deeper level through technology and modern media (communities, video, voice, and more).We believe that the future landscape of consumer brands is dominated by these “Micro Brands” that grow through a combination of Direct Response advertising and operating as media companies themselves.365 Holdings is built on durable capital for the express purpose of being the long-term home for these Micro Brands. We are a home for these brands to see profitable, sustainable growth for years to come. Operationally, we accomplish this through our vertically integrated shared services model; fundamentally, we accomplish this through a company culture that embraces our core values.

Experience

1. Co-founder CEO

   365 Holdings

   Oct 2009 — Present · Cleveland/Akron, OH, US

   365 Holdings is a Vertically Integrated Holding Company of DTC-centric Brands. We exist to build a high performing team of growth-minded professionals that makes an impact on the landscape of consumer brands.Many companies speak to culture, we live it. Our core values are:Team and Culture FirstEQ over IQWinners Keep ScoreRelentless ExecutionHow does a little company in Akron, Ohio “make an impact on the landscape of consumer brands”? A little background will help…The modern version of “Consumer Brands” arrived in America shortly after World War II. For the next 60+ years consumer spend has been captured by a small handful of very big brands who reached consumers via mass media (Radio, TV, Billboards). The internet has changed all of this. The future of consumer spending belongs to a large number of small and mid-sized brands that connect with consumers on a much deeper level through technology and modern media (communities, video, voice, and more).We believe that the future landscape of consumer brands is dominated by these “Micro Brands” that grow through a combination of Direct Response advertising and operating as media companies themselves.365 Holdings is built on durable capital for the express purpose of being the long-term home for these Micro Brands. We are a home for these brands to see profitable, sustainable growth for years to come. Operationally, we accomplish this through our vertically integrated shared services model; fundamentally, we accomplish this through a company culture that embraces our core values.

Education

• Lakeland Community College

  Associate of Arts, General Studies and Business

  2006 — 2007

• Cleveland State University

  BBA, Business with a concentration in Finance

  2007 — 2008

Skills

• Entrepreneurship
• Venture Capital
• Turn Arounds
• Creative Financing
• Divestitures
• Joint Ventures
• Franchising
• Business Strategy
• Licensing
• Management Consulting
• Mergers
• Business Networking
• Strategic Planning
• Business Acquisition
• Equity Funding
• Valuation
• Private Equity