Kelcey Curtis

About Kelcey Curtis

I am an experienced and motivated research professional who thrives on helping domestic and international clients use data to accomplish their business goals. Having spent nearly 10 years as a frontline hospitality employee and working in research both domestically and abroad, I have developed a unique blend of personal and professional experiences. Experience accompanied by an academic background in Sociology and statistics enables me to understand and support a broad set of client businesses on a deeper level.

Experience

1. Group Director, Research Primary Research Center of Excellence Lead

   VML

   Aug 2021 — Present · Kansas City, MO, US

   I specialize in primary quantitative research but am also no stranger to qual. I spend my days building relationships with inner agency teams and client teams across a variety of global industries, including healthcare, CPG, non-profit, retail, government, sport and athletic apparel, and automotive. I\'m driven to help our clients and teams use research as their superpower to keep marketing and advertising human, while accomplishing their business goals.

Education

• Wichita State University

  Bachelor of Arts (B.A.), Psychology and Sociology

  2003 — 2008

• Wichita State University

  Master of Arts (M.A.), Sociology

  2008 — 2010

Skills

• Logistic Regression
• Questionnaire Design
• Cluster Analysis
• Survey Research
• Qualitative Research
• Survey Design
• Multivariate Statistics
• Research
• Structural Equation Modeling
• Factor Analysis
• Linear Regression
• Spss
• Statistics
• Quantitative Analytics
• Analytics
• Data Analysis
• Segmentation
• Quantitative Research
• Marketing Research
• Survey Methodology
• Market Research
• Anova
• Research Design
• Customer Insight