Kelby Krauss

About Kelby Krauss

Versatile, highly motivated and polished public relations executive possessing a diverse background as a result of successful tenures spanning the sports and financial services industries. Highly successful in developing strategic communications and crisis plans, expanding media coverage, pitching stories, creating and distributing content across multiple platforms, image development, producing and promoting events and developing internal and external relationships for big brands. 360° communicator with extensive management experience. Able to motivate and manage teams and individuals. Key contacts across the sports, financial, news and lifestyle media landscape worldwide. Maintain respected and proven working relationships with a number of championship-caliber athletes, sponsor partners and influencers in the sports industry.

Experience

1. Vice President Corporate Communications

   PNC

   Mar 2022 — Present · Charlotte, NC, US

   Work directly with executives at all levels, regional presidents, community directors, lines of business, crisis management, marketing, corporate sponsorships, social media and media in markets across the country following the bank’s nationwide expansion. Responsible for driving development of strategic 360° marcoms plans, key messages, thought leadership content, contributed content, media relations and issues to protect the brand and amplify reputation within markets. Closely collaborate with communications teams from business, corporate responsibility, internal and social media to support and shape plans that advance market and overall bank priorities. Oversee communications efforts and created first ever 360° marcoms plans for all national sponsorships including the bank’s largest corporate sponsorship (INDYCAR), the PNC Championship (PGA), Breeders’ Cup, the 2026 NFL Draft in Pittsburgh and more.

Education

• Indiana University Bloomington

  Bachelor of Science