Kel Leong
Brand Manager, Midscale Brands & New Lodging Products Emea @Marriott International
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WORK HISTORY
Brand Manager, Midscale Brands & New Lodging Products Emea @Marriott International
London, GB
Responsible for the strategic development, market entry, and growth of Four Points Flex by Sheraton, Series by Marriott, & StudioRes (Marriott’s latest venture in the Midscale category)+ new lodging product delivery for Marriott Bonvoy’s brand portfolio across Europe, the Middle East, and Africa- Building differentiated, turnkey lodging products that balance guest experience with profitable business models and owner/investor economics to drive scalable growth- Spearheading cross-functional efforts to fill the innovation pipeline and capital investment for new brand and lodging product concepts from initial business case to commercialisation- Providing brand leadership on operational and commercial initiatives, product design and development opportunities to ensure consistent brand execution.• Drove the rapid expansion of Four Points Flex by Sheraton, achieving 40+ opened properties across 7 European markets since launched in 2023.• Regional launch of Series by Marriott (portfolio-led collection), managing the end-to-end integration of two strategic partners with 11 signed projects across key growth markets (UK & Italy).• Spearheaded the operating model localisation of StudioRes across guest journey touchpoints (service and amenities) and design elements (interior design, procurement, build costs), ensuring seamless brand delivery across multiple international markets. Led go-to-market strategy and commercialisation workstreams to enable brand launch in the investor community across EMEA.
EDUCATION
University of Leeds
Master of Arts, Advertising and Marketing
Sheffield Hallam University
Bachelor of Science (Honours), Business Management and Hospitality
SKILLS
ABOUT KEL LEONG
Brand & Marketing professional with international experience across strategic brand management, marketing and commercial development. Proven track record of delivering complex growth initiatives that scale market presence and build sustainable brand equity through cross-functional collaboration.With a background spanning marketing, product management, and brand strategy, bringing deep expertise in brand positioning, customer experience design, new product launches, and integrated marketing campaigns - all balancing regional relevance with commercial impact.Combines analytical rigour and results‑driven execution, excel in high-visibility, complex roles that require leading through collaborative influence and guiding cross-functional teams, moving seamlessly from big picture strategy to tactical execution.Specialties:Brand Strategy • Strategic Planning (Market & Brand Growth) • Product & Brand Development • Customer Experience • Marketing Communications • Project & Stakeholder Management
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