Keith Ford
UX Lead, Bar Raiser, Strategist | Amazon
- Role
- Sr Ux Designer, Employee Journeys at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Keith Ford
I\'m a system thinker and information architect with nearly two decades of experience in e-commerce and logistics for B2C and B2B. Over the past few years, I have spearheaded strategic design initiatives for prominent global products in their nascent stages, engaging in customer-centric discovery processes and facilitating collaborative workshops with cross-functional teams and stakeholders.My career highlights include pivotal contributions to the launch of Amazon Business and the development of its business account architecture, as well as crafting the strategy and architecture for the Environment, Health, and Safety system deployed across Amazon facilities globally. Moreover, I envisioned enhancements to Amazon\'s checkout process to accommodate large orders and facilitate better delivery planning.In addition to product work, I\'ve played key roles in building and leading design teams, both as a manager and as a senior designer and mentor. Leveraging UX skills, I have guided teams in formulating design principles, refining operational frameworks for greater efficiency, and fostering robust collaboration.
Experience
Sr Ux Designer, Employee Journeys
Aug 2024 — Present · Seattle, WA, US
Education
California State University, Fullerton
Certificate, User Experience and Usability
2011 — 2011
Self-Directed Study
Graphic Design, Web Design, Web Development
2000 — 2005
Tulsa Community College
Computer Science
2003 — 2005
Citrus College
Management, Anthropology
2007 — 2008
Microsoft Certified Technical Course
Certificate, Programming with C#
2005 — 2005
Skills
- Persona
- User Interface Design
- Flash
- Css
- Jquery
- Indesign
- Usability Testing
- Actionscript
- User-Centered Design
- Xhtml
- Javascript
- Web Development
- Rapid Prototyping
- Experience Strategy
- Strategy
- E-Commerce
- User Experience
- Axure
- Omnigraffle
- Human Computer Interaction
- Interaction Design
- User Experience Design
- Information Architecture
- Wire Framing
- Illustrator
- Photoshop
- Web Design
- Usability
- Personas
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