Keith Watkins
Sales Operations Manager - Uk @ManpowerGroup
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WORK HISTORY
Sales Operations Manager - Uk @ManpowerGroup
Key Responsibilities Sales Process Optimisation & EfficiencyDevelop and implement best-in-class sales processes to enhance efficiency.Identify bottlenecks and streamline workflows.Ensure seamless CRM integration, automation, and adoption.Standardise reporting and sales methodologies for consistency. Cross-Functional CollaborationAlign go-to-market strategies across Sales Ops, Marketing, Research, and Enablement.Work with Training & Development on onboarding and ongoing training.Partner with Marketing on lead generation, content, and demand generation. Sales Data & Performance AnalyticsAnalyse key sales metrics (pipeline health, conversion rates, win/loss).Maintain dashboards to monitor productivity and efficiency.Leverage data-driven insights for continuous improvement. CRM & Sales Enablement TechnologyOversee CRM optimisation, data integrity, and automation.Evaluate and implement new sales tools for efficiency.Train teams on CRM best practices and reporting. Strategic Sales Support & EnablementEquip sales teams with tools, content, and strategies for better engagement.Provide competitive intelligence and market insights for prospecting.Develop sales playbooks and process documentation. Stakeholder Management & ReportingAdvise sales leadership with insights and strategic recommendations.Present data-driven reports to senior management.Foster accountability, innovation, and continuous improvement.
EDUCATION
Saïd Business School, University of Oxford
Executive Leadership
ABOUT KEITH WATKINS
As Sales Operations Manager at ManpowerGroup, I play a pivotal role in driving sales efficiency and support business growth across all brands. Reporting to the Sales Operations Director, I work cross-functionally with Marketing, CRM Managers, Training & Development, Market Insights, PMO, Sales Enablement, and UK Sales Teams to streamline operations, optimise processes, and enhance overall sales performance. My responsibilities encompass strategic planning, process optimisation, data analysis, and stakeholder management, ensuring that sales teams have the training, tools, insights, and support needed to drive success. By improving sales processes, leveraging data, and aligning cross-functional efforts, I contribute to the overall effectiveness and scalability of ManpowerGroup’s sales operations.
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