Keith Washo
Senior Sales Director @ Fractal Design | Sales Marketing & Partner Relationship Management
- Role
- Senior Sales Director at Fractal Design
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Keith Washo
With over two decades of experience in sales and channel marketing, I lead the channel sales efforts at Fractal Design, a global leader in premium PC gaming hardware. My role focuses on fostering strategic partnerships with key retailers such as Amazon and Best Buy, driving retail growth, and strengthening the market presence of Fractal\'s award-winning products, including computer cases, cooling solutions, and accessories. My core competencies include partner relationship management, channel marketing, and business development, which I have applied at both Fortune 500 companies and innovative startups. I am committed to leveraging my sales expertise and collaborative approach to build strong partnerships, enhance market share, and deliver exceptional value to customers worldwide.
Experience
Senior Sales Director
Aug 2023 — Present
Fractal Design is the leading designer and manufacturer of premium PC hardware including gaming cases, cooling, power supplies, headsets, and accessories. Fractal has a global reputation for innovative design, elegant aesthetics, and finest build quality making it one of the best-selling and award winning gaming hardware companies. Fractal Design products are available in over 45 countries worldwide with headquarters in Sweden alongside offices in the USA and Taiwan.•Lead channel sales for the Fractal highly acclaimed and award winning computer cases, cooling, power supplies and accessory products. Special emphasis on Amazon and Best Buy partnerships alongside overall retail growth.
Education
Duke University - The Fuqua School of Business
Executive Education, Communication For Leaders
2018 — 2018
Liberty University
Doctor of Arts, Entrepreneurship/Entrepreneurial Studies
State University of New York at Oswego
B.A, Music & Broadcasting
The University of North Carolina at Chapel Hill
Executive Development, Business Administration and Management, General
2019
Stanford University
Professional, Marketing
2006 — 2011
San José State University
Certification, E-Commerce Management
2000 — 2004
NC State University Graduate School
Executive Education, Influencing Without Authority
2017 — 2017
Saint Mary's College of California
Executive MBA, Business Administration and Management, General
Santa Clara University
Certification, Business Management
2003 — 2005
University of Miami
M.A, Music Business & Entertainment Industries
Skills
- Mobile Devices
- Team Leadership
- Direct Sales
- Advertising
- International Sales
- Go-to-Market Strategy
- Sales Force Development
- Composers
- Business Strategy
- Competitive Analysis
- Selling
- Start-Ups
- Cross-Functional Team Leadership
- Demand Generation
- Account Management
- Music
- Singer-Songwriter
- New Business Development
- Forecasting
- Product Marketing
- Entrepreneurship
- Strategy
- Songwriting
- Pricing
- Sales Process
- Saas
- Product Development
- Crm
- Management
- Marketing Communications
- Music Industry
- Sales Management
- Program Management
- Mobile Technology
- Trade Shows
- Leadership
- Product Launch
- Broadcast Television
- Marketing
- Consumer Electronics
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