Keith V.

Vice President, Commercial Excellence @Heraeus Medical USA

Spearhead the business by optimizing the go-to-market approach and internal processes. • Drive sales through margin diagnostics, customer micro-segmentation tactics, monetization strategies, and cost optimization. • Create cross-functional co-operation and interdependence amongst all stakeholders. • Initiate, monitor, and measure sales activities for new products during the launch phase in partnership with product management, area management, and senior leaders. • Implement sales effectiveness and coaching effectiveness programs for the sales organization. • Establish sales business plans on area and region levels to define new product launch priorities. • Manage and interpret the CRM data to ensure meaningful and purposeful sales pipeline and communicate with the U.S. team on successes, weaknesses, and opportunities. • Collaborate with President HMUS to review product stock levels and optimize field-level inventory. • Conduct business reviews on new and existing key product portfolios to ensure the effectiveness of sales and marketing strategies and product competitiveness. • Monitor Pricing process and conduct customer segmentation based on potential and profitability. • Assess the attractiveness of current and future portfolios to identify priority brands and products. • Develop clear guidelines for using different tools, assess and identify high and low-performance areas, and work collaboratively with management. • Partner with key stakeholders to drive best practices and develop improvement plans. • Develop go-to-market strategies for selected brands, products, segments. • Identify critical competencies for future development in salesforce.