Keith Putnam-Delaney

About Keith Putnam-Delaney

I weirdly geek out about martech – trying to make sense of the incredibly fragmented data and tools companies have to deal with. I never meant for this to become my thing (I studied history), but my wife says I talk about it in my sleep now. My background is in customer acquisition. I started my career trying to help move ocean liners away from icebergs (brand and marketing strategy for Harley Davidson, Cigna, JPMorgan, etc.), before hopping on the bandwagon and driving up rents in SF (helping build out the Dropbox for Business marketing team). I realized I liked building from the ground up (I led growth at Eden Technologies (YC15) where we went from $30K to over $20M in revenue in 24 months). Now I\'m building Primer, raising two boys, and trying to stay sane:)

Experience

1. Co-founder & CEO

   Primer

   Nov 2019 — Present · San Francisco, CA, US

   Down the founder rabbit hole! Backed by Craft Ventures, Slack Fund and the founders and early team members of Dropbox, Notion, Carta, Okta, Figma, Masterclass, Segment, Pilot.com, People.AI, Skyhigh, and others. Early customers include the growth teams at Rippling, Verkada, Pilot.com, Ironclad, Mainstreet, and more.Primer puts audiences back at the center of B2B marketing, breaking marketers free from channel dependencies. B2B growth teams can understand their ICP and make it reachable across channels - even as those channels change. Active your ICP anywhere.We\'ve been known to boost MQL/SQL generation by up to 500%

Education

• Brown University

  BA, International Relations and History

Skills

• Teaching
• Entrepreneurship
• Public Speaking
• Strategy
• Research
• Policy
• Market Analysis
• Social Media
• Marketing
• Project Management
• Marketing Communications
• Management Consulting
• Workshop Facilitation
• Strategic Planning
• Persuasive Presentations
• Leadership
• Nonprofits
• Strategic Thinking
• Brand Management
• Fundraising
• Integrated Marketing
• Data Analysis
• Program Development
• Management
• Analytics
• Business Strategy
• Non-Profits
• Competitive Analysis
• Start-Ups
• Product Development