Keith Navratil

Experience

1. Co-founder, Qualitative Research Consultant

   Needledrop, Llc

   Feb 2012 — Present · Omaha, NE, US

   needledrop is a research-driven brand and communications consultancy for advertising/digital agencies, marketers, and other qualitative researchers. Our specialty is really getting to know people by focusing on their actual behavior first and then working to understand accompanying attitudes and perceptions.Everything we do revolves around having great conversations. It\'s how we provide a better experience for research participants and more compelling insight for our clients.Our strategic guidance helps identify customer needs, clarify marketing messages, and generate ideas for improving products or services. needledrop offers \"thinking in stereo\" that helps brands realize their potential.

Education

• RIVA

  Master Moderator Certificate Program

• University of Nebraska-Lincoln

  Journalism and Mass Communications

  1990 — 1994

Skills

• Qualitative Research
• Consumer Behavior
• Consumer Behaviour
• Moderating
• Strategic Analysis
• Ideation
• Corporate Branding
• Strategy Development
• Advertising Research
• Creative Strategy
• Research
• Consumer Insights
• Marketing Communications
• Moderator
• Strategy
• Market Research
• Focus Groups
• Marketing Research
• Marketing Strategy
• Creative Concept Development
• Customer Insight
• Creative Briefs
• Ethnography
• Creative Development
• Strategic Planning
• Brand Architecture
• Brand Development
• Market Analysis
• Creative Direction
• Strategic Thinking
• Brand Communication