Keith McGibbon
Sr Director of Growth & Revenue Operations @Snappt
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WORK HISTORY
Sr Director of Growth & Revenue Operations @Snappt
Drive Snappt’s go-to-market by aligning growth strategy, revenue operations, and customer intelligence. Lead cross-functional efforts to scale demand generation, improve pipeline efficiency, and expand revenue in key segments.At the intersection of marketing, sales, CS, and RevOps, I build a revenue engine to fuel our mission: to be the leading Applicant Trust Platform that reveals the truth behind every rental application. My focus includes:Orchestrate account-based and intent-driven growth to target high-value operators and ownership groups.Operationalize GTM programs with clear performance measurement, segmentation, and lead scoring.Elevate buyer experience through data-driven engagement, strategic content, and unified operations.Partner across sales, marketing, CS, and product to maximize conversion, efficiency, and retention.I turn strategy into executable plans, insights into actions, and complexity into clear solutions that drive Snappt’s measurable growth and customer results.
ABOUT KEITH MCGIBBON
I build modern GTM systems in markets where the stakes are high and the playbooks don’t fit.Currently leading growth at Snappt - the Applicant Trust Platform transforming how multifamily operators detect fraud and qualify renters. We\'re turning reactive fraud detection into a proactive GTM engine: from segmented ABM plays to truth-based messaging frameworks that resonate across the buying chain.My background spans demand generation, RevOps, sales enablement, and ABM - but what I care most about is building GTM motion that actually drives growth.I share what I’m learning about go-to-market strategy, demand gen, and building growth engines inside real companies not just theory.
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