Keith Anderson

About Keith Anderson

Experienced sales-force development professional with a proven record of increasing B2B sales revenues and profits. Expert in business acquisition and development with strong operational management skills. Seeking a career in a B2B sales organization as Vice President-Sales, Director of Sales, or National Sales Manager. Selected Accomplishments: At Fannie Mae, the largest provider of mortgage credit with a $3T loan portfolio:* I maximized quality of service, implemented detailed sales procedures and coached Area Managers, resulting in $116B in loan deliveries, an increase of 11% over 2008. At Citimortgage, part of Citigroup, a $2T asset bank and a top 4 correspondent lender:* I led effort to provide Account Executives commission guarantees resulting in 100% retention of sales team.* Named to President\'s Club in 2005 in recognition of superior sales results. Production exceeded $2B, an increase of 23% over prior year. At Principal Residential Mortgage, part of Principal Financial Group, the leading provider of 401k plans and a top 10 correspondent lender:* I collected top sales honors for six years in a row, during which production volume grew 412% to $14B through the use of solution-based selling and one-on-one coaching of AEs.* Led effort to acquire loans via an electronic delivery process that reduced errors to less than 1% and increased loans funded per FTE by 320% to 2,884. Loan production per employee increased 400% to $410M over five years.* Increased region\'s profitability by 300% to $29M in 2003 by maximizing operational productivity, growing market share with existing customers, and aggressive prospecting. Specialties: Client Revenue Growth, Recruiting and Coaching Top Talent, Improving Sales and Profits, Strategic Sales Planning, P&L Management, Solution Based Selling Strategies Expert, Operations Management

Experience

1. Regional Vice President of Sales

   Optimal Blue

   Jul 2010 — Present · US

   Responsible for sales leadership for two channels within Optimal Blue; our traditional mortgage banking team and the community bank and credit union team. Optimal Blue provides product, pricing and eligibility (PPE) engine technology to the mortgage market providing lenders with an efficient tool to communicate mortgage product information to borrowers. Involved in business strategy planning, go-to-market activities and sales-force development/management.

Education

• Drake University

  MBA, Business

  1995 — 1997

• Minnesota State University, Mankato

  BS, Marketing, Management, Accounting

  1980 — 1984