Keith M.
Director, Marketing Research Consumer Insights @Carnival Cruise Line
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WORK HISTORY
Director, Marketing Research Consumer Insights @Carnival Cruise Line
Accountable for an enterprise-wide knowledge and insights function that supports informed decision making. Develop and execute qualitative, quantitative and hybrid methodology marketing research programs to deliver actionable intelligence and results to drive brand growth, guest experiences, operational performance, revenue and profitability. Create compelling narratives drawn from multiple data sources – primary, proprietary, secondary and syndicated – to stimulate ideation, innovation and implementation. Provide inspirational coaching, leadership and mentorship for the team’s analytical talent.
EDUCATION
University of Georgia Center for Continuing Education
Certificate, Principles of Mobile Market Research
University of Nebraska-Lincoln
Bachelor of Arts - BA, Political Science
Burke Institute
Certificate, Next Generation Qualitative Tools: Social Media, Online Communities, Virtual Research Platforms
University of Georgia - Terry College of Business
Certificate, Advanced School of Marketing Research
SKILLS
ABOUT KEITH M.
A marketing research and business intelligence executive, I’ve built a reputation for…
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