Keith Lowinske

About Keith Lowinske

As a regional sales manager, I have been developing and executing company and store team…

Experience

1. Regional Sales Manager

   Fjällräven

   Jul 2024 — Present

   Regional Sales Leadership: Lead and support managers across multiple retail locations to achieve and surpass sales goals. Ensure alignment with Fjällräven’s brand values and consistency in overall store operations and processes. Sales Strategy Development: Collaborate with North America partners (including Marketing, Product, E-commerce, Operations, Community, Sustainability, Customer Experience, NA Regional Managers, and the Director of DTC Americas) to create and implement sales strategies that drive revenue growth, customer loyalty, and regional market expansion. Performance Monitoring: Regularly analyze sales performance, customer feedback, and market trends to optimize store operations. Adjust strategies as needed. Team Management & Development: Recruit and train retail teams. Foster a culture of collaboration, engagement, and continuous learning. Ensure team members embody Fjällräven’s brand ethos. Motivate growth and development plans for key performers to strengthen retention and talent pipeline. Brand & Customer Experience: Ensure each store delivers a premium customer experience aligned with Fjällräven’s brand values, focusing on education, product knowledge, visual standards, store operations, campaign and marketing initiatives, community activations, and outdoor adventure advocacy. Sustainability Initiatives: Support the company’s environmental goals by implementing sustainable practices within stores and product messaging. Market Insights & Expansion: Stay informed of regional market trends, customer behavior, and competitor activities to identify growth opportunities and inform expansion plans. P&L Management: Oversee budgeting and operational efficiency to ensure profitability and high standards of store performance in the region. Product & Marketing: Support product launches and promotional campaigns. Provide regular feedback and ideas to senior leadership on sales performance and strategic initiatives.

Education

• University of Minnesota Duluth

  Biology/Biological Sciences, General

  1993 — 1994

• Minneapolis College

  Filmmaking, Screenwriting

  2001 — 2003

• University of Minnesota

  B.S., Biology, Chemistry

  1995 — 1998

Skills

• Merchandising
• Employee Training
• Retail
• Hiring
• Sales
• Team Leadership
• New Store Openings
• Problem Solving
• Customer Service
• Sales Management
• Store Management
• People Development
• Strategic Planning
• Trends
• Leadership Development
• Management
• Training & Development
• Inventory Control
• Planning
• Forecasting
• Visual Merchandising
• Time Management
• Leadership