Keith Kaufelt

About Keith Kaufelt

Hi there! Thanks for stopping by. I\'m an experienced communications professional (ℎ\') with a demonstrated history of working in the consumer product, health care, tourism, and non-profit sectors. I have a strong marketing background rooted in digital marketing, social media, communications planning, art direction, and strategy. I like to make \"cool stuff\" that resonate with audiences and help form a relationship between a brand and the consumer. Remember that warm fuzzy feeling that one commercial gave you during the Super Bowl? Like that. Let’s connect or shoot me an e-mail: k••••••••@gmail.com

Experience

1. Sr Manager, Social

   CarMax

   Sep 2024 — Present · US

   Leading strategy for brand social media across organic, paid, influencer/creator, and social activation at CarMax. • Spearheaded CarMax’s first comprehensive influencer strategy, launching a network of 70+ influencers to elevate brand visibility through paid and organic campaigns.• Directed cross-functional teams (PMs, analysts, creatives) to execute high-performing, integrated social campaigns aligned with broader marketing objectives.• Led the development of the company’s first social crisis playbook and launched a Social Media Center of Excellence to enhance governance and response strategy.• Oversaw social media strategy and execution for national campaigns and entertainment partnerships, ensuring cohesive messaging and strong ROI.• Integrated social strategy with enterprise marketing efforts for seamless, multi-channel execution and measurable brand lift.

Education

• Virginia Commonwealth University

  Bachelor of Science - BS, Creative Advertising

  2007 — 2015

Skills

• Indesign
• Photoshop
• Illustrator
• Shopkeep
• Great Plains Software
• Past Perfect
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Keynote
• Prezi
• Windows
• Apple
• Museums
• Exhibit Preparation
• Event Planning
• Event Management
• Advertising
• Online Advertising
• Tourism
• Attraction Marketing
• Visitor Attractions
• Non-Profit Administration
• Mac
• Social Media
• Membership Relations
• Creative Services
• Concept Development
• Graphic Design
• Social Media Marketing