Keith Finger

About Keith Finger

I work where business strategy meets human dynamics — figuring out what\'s really going on…

Experience

1. Founder & Revenue Growth Strategist

   Revenue Insights

   Jan 2002 — Present · US

   I’m a revenue-focused business strategist, a Revenue Detective(sm). I help B2B CEOs who are frustrated by revenue that\'s not meeting expectations. • Not exactly sure why you\'re losing deals? I find out why RFPs and quotes aren’t getting accepted. • At a loss as to why you’re losing customers? I’ll uncover why they really left so you can fix things.• Have a great product but can’t seem to get sales/demand gen traction? I find out why your sales and marketing plans and processes may be missing the mark.I’ve been in the B2B world for 20+ years, and I’m the rare marketer who’s also been through extensive sales training. So I understand the many parts that need to come together for revenue to take off. In fact, I created the Revenue Generation Ecosystem to illustrate that.If you’ve tried some things that haven\'t worked or are confused about what to do next, I\'ll provide the clarity you need. After I provide my insights and recommendations (all based on in-depth conversations with stakeholders), you\'re welcome to run with the information or I can assist with all or part of the implementation. The choice is yours. Call or email to learn more.>> Some results: • Relaunched a service offering, successfully generating 300% more leads through online advertising and creation of a webinar program. Subsequently, improving marketing ROI by 25%. • Created a tradeshow strategy that included new branding, more effective exhibit, a direct mail program and iPad presentations, which attracted 5x more leads than previous shows.• Helped a commodity manufacturer increase revenue by 15% within one year by profiling optimum customers, improving inbound and outbound lead generation and implementing sales metrics and reporting programs.• Analyzed client\'s marketing and operations functions and developed a strategic plan to address branding, sales and customer service issues, which contributed to a 25% sales increase.

Education

• Tulane University

  Bachelor of Arts (BA)

Skills

• B2b Marketing
• Marketing Strategy
• Marketing Management
• Integrated Marketing
• Digital Marketing
• Marketing Automation
• Lead Generation
• Marketing Communications
• Social Media Marketing
• Email Marketing
• International Marketing
• Segmentation
• Online Marketing
• Direct Marketing
• Google Analytics
• Marketing Operations
• Selling
• Strategic Planning
• Online Advertising
• Sales
• New Business Development
• B2b
• Strategic Partnerships
• Start-Ups
• Management
• Strategy
• Leadership
• Product Launch
• Demand Generation
• Market Planning
• Mobile Devices
• Certified Scrum Master Csm
• Lead Nurturing
• Pipeline Development
• Channel Marketing
• Trade Show Management
• Marketing Roi Analysis
• Marketing Accountability
• Sales Messaging
• Agile Marketing