Keith Bergh

About Keith Bergh

Results-driven strategic operations leader with 15 years of progressive experience managing high-performing teams and optimizing business processes to deliver product success and organizational excellence. Highly proactive, analytical, and thorough. Proven expertise in project management, cross-functional leadership, creating strategic plans to propel investment decisions and business growth, and driving strategy through go-to-market execution. Thrive in a fast-paced, collaborative, and dynamic environment.\"As an athlete, you never arrive. You never get there. It is just the process. You love the fight, you love being out there, and you have to get better each and everyday. The moment you think you\'ve arrived, it\'s over.\"- Tiger WoodsExpertise: Corporate Strategic Planning, Operational Efficiency, Data Mining & Analytics, Long-range Planning & Modeling, Segmentation and Market Development, Product Frameworks and Lineplanning, Marketshare Sizing & Share Analysis, Footwear Product Creation, Retail Business Planning and Inventory Management, Storytelling/Deck Building.

Experience

1. Director, Merchandise Planning & Operations

   New Balance

   Aug 2025 — Present · Boston, MA, US

Education

• Pepperdine University

  BS, International Business & Marketing

  2005 — 2009

Skills

• Strategic Planning
• New Business Development
• Merchandising
• Business Strategy
• Green Building
• Social Media
• Sports Marketing
• Igloo
• Competitive Analysis
• Retail
• Construction
• Arctic
• Forecasting
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Sponsorship
• Snow
• Strategy
• Sales
• Account Management
• Brand Development
• Integrated Marketing
• Product Development