Keith Calleja

Strategic Transformation Leader | Digital Marketing & Communications | Product Management | Marketing Technology Implementation | Collaboration & Partnerships

Role: Vice President, Digital Marketing at U.S. Bank
Location: Atlanta, GA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Keith Calleja

I am a strategic and results-driven Digital Marketing/Communications Director with a proven track record of leading complex digital initiatives, managing cross-functional teams, and driving measurable improvements in quality assurance, accessibility compliance, and operational efficiency. I\'ve been recognized for delivering high-impact solutions across diverse platforms, cultivating strong stakeholder relationships, and fostering team growth through intentional leadership and career development initiatives.My specialties include: Marketing technology implementation and migrations, managing and growing high-performing teams, Capex and Opex budget and resource management, digital risk management, strategic planning, enterprise-level web site launches and redesigns, and executing cross-channel digital marketing programs.

Experience

Vice President, Digital Marketing
U.S. Bank
Dec 2014 — Present · Atlanta, GA, US
Leading a digital marketing team of 30+ FTE and onshore/offshore contractors that build, update and maintain corporate web sites for U.S. Bank and Elavon.Consolidated and expanded the digital content publishing team for usbank.com and other corporate web sites and established a content authoring Center of Excellence (CoE). Managed a semi-remote, cross-functional team through major organizational transformation and structural changes while maintaining high productivity and low attrition.

Education

University of Florida
Bachelor of Science - BS, Journalism, Public Relations

Skills

Customer-Focused
Strategic Planning
Online Marketing
Digital Media
Sem
Multi-Channel Marketing
Creative Direction
Marketing Management
Mobile Devices
Omniture
Project Management
Interpersonal Savvy
Content Management
Mobile Marketing
Digital Strategy
Usability
Web Analytics
Integrated Marketing
Digital Marketing
Cross-Functional Team Leadership
Strategy
User Experience
Content Strategy
Marketing
Online Advertising
Information Architecture
Fitness Training
Business Acquisition
Interactive Advertising
Web Experience
Management
Interactive Marketing
Account Management
Web Project Management

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