Keith Atchinson

About Keith Atchinson

As Partner and Chief Marketing Officer at Zero Gravity Marketing, I led the agency’s revenue growth, strategic growth, business development teams, and omni-channel marketing strategy, guiding clients through data-driven marketing and communications strategies that drive measurable results.Under my leadership, the agency developed and executed full-funnel campaigns for world-class institutions and brands, including Stanford University, Sacred Heart University, Tufts, Excelsior University, Blood Cancer United, Tory Burch, Heineken, and Harley-Davidson.As the architect of Zero Gravity’s Higher Education Division, I built a team that partners with colleges and universities to advance enrollment outcomes, enhance brand visibility, and foster engagement through omni-channel marketing strategies that combine strategy, creativity, analytics, and marketing technology.My focus extends beyond campaign execution to organizational leadership, coaching cross-functional teams, managing revenue growth, and aligning marketing campaign performance with client goals.

Experience

1. Partner

   Zero Gravity Marketing

   Jan 2017 — Present · Madison, CT, US

Education

• Saint Michael's College

  BS Business Administration, Marketing

  1995 — 1998

Skills

• Marketing Communications
• Interactive Marketing
• Account Management
• Business Development
• Digital Marketing
• Social Media
• Social Networking
• Social Media Marketing
• B2b
• Search Engine Marketing (Sem)
• Corporate Communications
• Online Advertising
• Public Relations
• Internal Communications
• Digital Strategy
• Management
• Advertising
• Brand Management
• Content Strategy
• Marketing Strategy
• Sem
• Lead Generation
• Marketing
• New Business Development
• Strategy
• Mobile Marketing
• Email Marketing
• Integrated Marketing
• Strategic Communications
• Online Marketing