Keitha Potter
Strategic thinker skilled at collaborating with retailers to drive growth and optimize go-to-market strategies, with a strong ability to \'connect the dots\' using GenAI to uncover insights and enhance decision-making.
- Role
- Client Business Partner, Retail at Tredence Inc.
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Keitha Potter
I’m a strategic consumer business partner with a passion for translating insights into…
Experience
Client Business Partner, Retail
Aug 2021 — Present · US
Optimizing performance marketing measurements for Walmart\'s total digital performance, using upper funnel consumer perception indicators, agency media metrics, and NuStar to calculate ROAS.
Education
York University
Completed course work towards degree
Trent University
BA Environmental Science, Minor in Business Administration
Skills
- Consumer Behaviour
- Strategic Partnerships
- Marketing Research
- Leadership
- Market Research
- Segmentation
- Cross-Functional Team Leadership
- Retail
- Analytics
- Nielsen
- Customer Insight
- Competitive Analysis
- New Business Development
- Management
- Market Analysis
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