Keith Wood

About Keith Wood

Entrepreneurial-minded marketing professional searching for new opportunities (permanent or contract). Nearly 25 years of experience in web-based and print catalog development and management, customer database development and management, product development, branding, and general business operations. Because I\'ve been on the leading edge of the evolution of direct response marketing, I bring a broad view and an innate understanding of how to reach tomorrow’s target audience. My responsibilities have included planning, staffing, training, vendor management, search engine optimization and Google analytics reporting, and P&L management for such companies as: • cateringplanet.com—a professional catering and B2C supply site that I founded at the Hubert Company • The Weather Channel, Lane Bryant Catalog, L’eggs/Hanes/Bali Showcase of Savings • Musicorp and John Harland Company (B2B) My strengths: • Creating partnerships across an organization—as well as outside of it—in order to create seamless marketing and branding messages • Strategically integrating feedback from customers, competitive intelligence, and previous experience to create strong marketing programs • Identifying and leveraging marketing partnerships with web development, advertising/creative agencies and other third party vendors to complement brand positioning and product communication • Using social media to drive consumer awareness, site traffic and brand loyalty • Meeting deadlines • Developing and executing extensive prospect and customer circulation plans • Managing several strategic and tactical projects at once, integrating input from multiple internal and external stakeholders

Experience

1. Director of Ecommerce

   Glen Raven

   Sep 2013 — Present · Burlington, NC

   Manage eCommerce functions and digital marketing for - the commercial arm of Glen Raven - a specialty fabric and textile manufacturer and distributor.

Education

• North Carolina State University

  BA, business management and economics

  1978 — 1982

• Wake Forest University School of Business

  Master of Business Administration (MBA), Marketing

  1982 — 1984