Keith Wischermann
Activation Director @Mars
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WORK HISTORY
Activation Director @Mars
Leading the activation department for Mars Petcare Germany- Team leadership of 12 associates of various levels- Responsible for recruitment, engagement, development & results- Activation strategy creation including yearly plan and priorities- Excellent execution of all promotion, sampling, coupons or displays- Portfolio management of co-packs such as mix-cases - Digital solutions for omni-channel and retail media activation- CP budget ownership incl. yearly plans, tracking and reviews- Analytical reviews of initiatives and insights management- Member of the sales leadership team for German market
EDUCATION
Brand University of Applied Sciences
Bachelor of Arts (BA), Brand Management
Oxford Brookes University
Master of Science (MSc), International Management
SKILLS
ABOUT KEITH WISCHERMANN
Empathic | Creative | Strategical | AnalyticalExperiences in different FMCG departments and categories, including marketing, sales strategy and category management. Worked in several locations. Education MSc International Management Oxford Brookes University.
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