Keith Wallace
Chief Marketing Officer @RSM | Retail Sports Marketing
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WORK HISTORY
Chief Marketing Officer @RSM | Retail Sports Marketing
Charlotte, NC, US
EDUCATION
University of South Carolina-Columbia
BS, Sport and Entertainment (Marketing)
SKILLS
ABOUT KEITH WALLACE
Keith Wallace is a result driven professional in the fast paced environment of shopper marketing. Strong creative and organizational skills, with a constant focus on customer service and sales. He is skilled at building solid, productive working relationships with clients, merchants and senior management and peers. Ability to oversee and contribute to marketing campaigns from creative inception including retailtainment, digital/social campaigns and implementation of retail promotions. Uses strong communication skills enabling leadership role in executing events for key clients. Approaches responsibilities with a sense of urgency, work well under pressure and prioritize while being a team player. Specialties: Brand Management, Business Analysis and Reporting, Logistics for events and in store marketing, Creative Development of merchandising elements, Optimizing sales and productivity.
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