Keith van Houw
15+ years Marketing Measurement and Attribution experience across the full funnel, supporting DTC and Fortune 500 brands in media, CPG, gaming, and tech, experience at Warner Bros. Discovery, Nielsen & AP.
- Role
- Director, Marketing Analytics at Warner Bros. Discovery
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Keith van Houw
Data to decisions, focusing on the big-picture and overall business strategy, with the ability to “get shit done” - those are the primary hard skills I bring.Intellectually curious, 100% authentic, objective and non-judgmental, a statistics dork, a brainstormer, a seeker of challenges, a fun conversationalist, loyal as can be while having the backs of those I respect and love, because that\'s my job as a leader - those are the soft skills I bring.That’s me. What makes me (relatively) unique & valuable.I’ll now put in a few key words here (SQL, Python, Tableau, Marketing Strategy, Attribution & Measurement, & MTA, LTV/CPA/CAC modeling, simulations & optimizations, 15+ years of client- and supplier-side across all multiple categories: CPG, Subscription, E-Commerce, Retail, Food, DTC/D2C, Gaming and Non-Profit)- key words that hopefully bump this profile up in searches.
Experience
Director, Marketing Analytics
Dec 2021 — Present · Burbank (Los Angeles), CA, US
Our gaming division - primary focus on premium console games (Hogwarts Legacy, Mortal Kombat, etc).Marketing attribution & optimization, campaign measurement, brand analytics & marketing strategy.
Education
De La Salle Collegiate High School
Warren (Detroit), Michigan
Penn State University
State College, Pennsylvania (Penn State's Main Campus)
Wayne State University
Detroit, Michigan - Master's degree, Statistics
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