Keith Swenson

About Keith Swenson

As a seasoned marketing and public relations leader with 20+ years of experience, I propel high-impact organizational growth by strategizing customized marketing campaigns, defining the communications strategy, and devising public relations plans. HIGH-VOLUME REVENUE GROWTH: I identify improvement opportunities to forward strategic organizational success. For instance, at Pelican Products Inc, I located a market gap and launched the product into the niche to grasp the largest market share. I ran the data test initiative and utilized user feedback to improve print and media advertisements. I also partnered with client teams to arrange a joint press conference. By cultivating long-term client relationships, I boosted product adoption and generated $MM in revenue. DIGITAL MARKETING MANAGEMENT: I modernize marketing efforts to optimize outcomes. At Pelican Product Inc, for example, I initiated the utilization of e-advertising across multichannel sources, including Facebook, Instagram, Twitter, and Google AdWords. By leveraging pay-per-click strategies and influencer marketing, I grew the company’s social media presence by 40%. SELECTED ACCOMPLISHMENTS- Enhanced client experience by creating client-centric exclusive programs and value propositions- Organized 7 events, hosting 300 guests/event, to strengthen client relationships; coordinated 2 multi-coast events- Augmented client satisfaction by utilizing direct communication and ensuring information accuracy.If you’re looking for someone who drives transformative improvements, is adept at managing public relations and perception, and coordinates with multifunctional teams, email me: k••••••••@gmail.com. Key Skills: Marketing Infrastructure Enhancement | Client Success Management | Promotion Strategy Design | Strategic Project Management | Process Improvement Implementation.

Experience

1. Marketing & Communications Manager

   Silvus Technologies

   Jun 2023 — Present · Los Angeles, CA, US

   Partnering with the Director of Marketing to craft social media strategy to grow audience size, reach, and engagement driving contributions to the brand and business-Managing the social media calendar - working directly with internal stakeholders, agency, and external partners along with industry influencers to develop compelling social media content that drives community engagement, elevating the brand, and creating a competitive advantage- Analyzing and leveraging qualitative and quantitative social media KPIs to improve performance and ROI-Working with the Director of Marketing to develop and implement proactive communications strategies that drive expanded earned media coverage across industry and target market media outlets- Partnering with internal SMEs, agency, and external partners to research, write, and publish press releases, thought leadership case studies, and other multi-media content marketing pieces that expands customer knowledge and understanding of the products, technology, and applications-Spearheading the development, management of tradeshow strategy, owning and managing the tradeshow calendar and budget, and working with internal cross-functional teams to facilitate best-in-class event activation- Identifying, developing, and executing event related sponsorship opportunities that extend the reach and impact of messaging to targeted audiences, while coordinating on-site speaking opportunities, demonstrations, and media interviews- Collaborating with Human Resources and other cross-functional teams to develop internal and external marketing and communications campaigns that drive increased employee engagement, and the recruitment of top talent- Supporting the Director of Marketing in the overarching brand strategy and go-to-market campaigns for new product, solutions and/or services launches across owned, earned, and paid media channels.

Education

• El Camino College

  Associate of Arts - AA, General Studies

  1988 — 1994

• California State University-Dominguez Hills

  Bachelor's degree, Effective Communications Course with Honors

  1994 — 1998