Keith Smith
Multimedia Sales Leader
- Role
- Director of Advertising Sales at Spectrum Reach
- Location
- Columbia, SC, US
- LinkedIn followers
- 500 followers
About Keith Smith
As a sales leader with over 27+ years of experience directing sales managers and quota carrying account executives to deliver innovative advertising solutions for local and regional businesses. My work leveraged first and third-party data, advanced audience targeting, and digital attribution metrics, ensuring precision and impact in the advertising ecosystem. By championing AI tools and optimizing Salesforce CRM processes, I contributed to enhancing sales efficiency and forecasting accuracy. Collaborating with cross-functional teams, I prioritized seamless sales fulfillment while maintaining a deep focus on growth and client satisfaction. Proficient in strategic planning and digital advertising, I am committed to driving results through innovation and collaboration.
Experience
Director of Advertising Sales
Jun 2021 — Present · Columbia and Myrtle Beach, SC, US
2023 Reach Elite Winner
Education
Penn State University
Associate's Degree
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