Keith Roberts
Premium Sales @Mercedes-Benz Stadium
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WORK HISTORY
Premium Sales @Mercedes-Benz Stadium
US
Management of luxury product offerings, driving revenue and enhancing the premium guest experience. Responsible for new premium sales, service, securing new business, fostering long-term relationships with corporate clients, and ensuring top-tier service for suite holders during major events. I work with a high performing team of sales executives driving accountability, professional growth, and consistent execution against aggressive revenue targets. I supported leadership in sales strategy execution, decision making and day-to-day operations for premium products leading us to achieve 110% of the annual sales goal and generated over 50M in premium revenue.I spearheaded sales efforts supporting the 2026 FIFA World Cup, securing more than 35M in contracted revenue as a premium sales department. I helped identify new business opportunities, optimize pricing strategies, and expand premium offering across domestic and international events. Leveraging bilingual capabilities, I successfully expanded relationships with Latin American companies, resulting in a 12% increase in new business.
EDUCATION
Clark Atlanta University
Bachelor of Arts (B.A.), Public Relations/Image Management
SKILLS
ABOUT KEITH ROBERTS
I am a senior sales leader with 15+ years of experience driving revenue growth, building high-performing teams, and delivering exceptional client experiences in premium sales, live events, and global entertainment markets. I have a proven track record of leading multi-tiered sales organizations, consistently exceeding ambitious revenue goals, and generating over $100M in cumulative sales across premium offerings, memberships, and sponsorship initiatives.My expertise spans strategic sales planning, business development, contract negotiation, and data-driven decision-making. I excel at leveraging analytics to identify new opportunities, optimize pricing strategies, and expand markets, including bilingual and international client segments while fostering long-term customer loyalty. I am passionate about developing teams, creating scalable processes, and cultivating a culture of accountability, collaboration, and continuous improvement.Some of my notable career highlights include the following: Led premium sales teams to achieve 110%+ of annual revenue goals, generating tens of millions in premium revenue. Drove year-over-year sales growth of 20%+ through innovative strategies and market expansion initiatives. Negotiated and closed multi-million-dollar deals across premium seating, memberships, and global event partnerships. Implemented digital/bilingual sales strategies that increased online sales and expanded Latin American client engagement.I thrive in fast-paced, results-oriented environments and am motivated by challenges that allow me to align strategy, people, and operations to deliver measurable business outcomes. I am always looking to connect with like-minded professionals, explore growth opportunities, and contribute to organizations that value innovation, high performance, and exceptional client experiences.If you share the same mission and values as myself, feel free to connect with me here on the platform or via e-mail at k••••••••@gmail.com.Expertise: Key Account Management, Sales Training and Mentoring, Go-To-Market Strategy, Brand & Product Positioning, Strategic Partnerships, Budgeting & P&L Management, Executive Stakeholder Engagement Let’s Connect!
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