Keith Raw
Director of Strategy @Places for People
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WORK HISTORY
Director of Strategy @Places for People
Edinburgh, GB
Places for People is the UK\'s leading social enterprise. Our UK-wide business consists of complementary companies that are market leaders in affordable housing, property management, investment, development, leisure, placemaking and regeneration. Combined, they have the expertise to create and manage entire Communities, providing homes, services and infrastructure that change lives and enable Communities to thrive.My role - To work closely with the CEO on strategic formulation and execution- As a storyteller ensure the company vision and strategy is communicated in a compelling manner and appropriately framed for all stakeholders- As an anticipator scan the environment and challenge the organisation to improve current business operations and anticipate trends, adjusting our operations to achieve our long-term vision.Accountable for strategic development, Customer Research & Insight, and business architecture
EDUCATION
Nottingham University Business School
BA (Hons), Accounting & Finance
ABOUT KEITH RAW
A strategic leader with a proven track record in commercial strategy, transforming business and operating models. An engaging, analytical, and creative professional with a passion for customer-focused business solutions. Areas of Expertise: • Generating Shareholder Value: Applying financial and business acumen, including a comprehensive understanding of risk versus reward, to create and deploy effective business models. • Driving Strategic Change: Harnessing curiosity and deep thinking to establish a vision and set strategic direction through clearly articulated storytelling, framed to rally all stakeholders and ensure adoption and sustainability. • Product Management and End-to-End Customer Experience: Leveraging Customer insight and business architecture principles to address customer needs and deliver continuous improvement within a robust governance framework. • Influencing and Complex Problem Solving: Building strong and strategically aligned relationships to create a culture of collaboration and trust, delivering creative and integrated solutions across complex environments through effective operating models. • Analytics Translation: Identifying and prioritizing use cases, ensuring complex analytics provide interpretable and simple solutions that deliver a real impact for organisations.
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