Keith Pucarelli
Research Analyst at Informa
- Role
- Research Analyst at Informa
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Keith Pucarelli
I earned my Bachelor’s Degree in Economics and currently work at Informa, a company with…
Experience
Research Analyst
Feb 2022 — Present
Lead end-to-end primary research initiatives (quantitative and qualitative) across B2B and consumer sectors, with a focus on Telecommunications, Enterprise IT, Automotive, and Manufacturing industries.• Design and program surveys using Alchemer or Qualtrics; managed full survey lifecycle including questionnaire development, fielding (internal and external panels), data management/cleaning, and advanced tabulation (pivot/banner tables). Design screeners and vendor coordination for focus groups and interviews.• Generate actionable insights from complex datasets to support consulting teams/syndicated research, enhancing strategic decision-making, and client deliverables.• Manage internal research panel operations, including mailing list maintenance, engagement tracking, incentive distribution, and continuous improvement of panel health and response rates.• Advanced Excel skills for data analysis and visualization; trained in Alteryx for data workflows. SPSS for data management/cleaning, along with MarketSight as another data tabulation platform• Delivered high-impact research projects on time, demonstrating strong project management, multitasking, and cross-team collaboration.• Core competencies: Primary research, Excel data visualization, SPSS, MarketSight data tabulation, survey programming, data management/cleaning, client communication, vendor coordination, questionnaire building, deadline-driven execution, handling multiple projects at once, and internal research panel management/engagement.
Education
Purchase College, SUNY
Bachelor's degree
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