Keith Neely
Vice President - Ecommerce & Marketing @Kids2
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WORK HISTORY
Vice President - Ecommerce & Marketing @Kids2
Lead the development of a holistic Digital Commerce strategy encompassing Omni-channel Retail, Pure Play eCommerce, 3rd Party Marketplaces and Direct-to-Consumer websites. Responsible for all eCommerce efforts including P&L management, agency management, performance management, site aesthetics, and site functionality consistent with all Kids2 brands. Have designed,\\\\ndeveloped, and implemented a marketing technology ecosystem that serves to drive brand awareness as well as drive conversion.\\\\nIntroduced the company to the idea of developing a consumer franchise in support of building long-term customer relationships,\\\\nextending lifetime value, and creating brand ambassadors. Deliverables to date include an overall strategy for the mid-term, tactical\\\\nbusiness plans in support of said strategy, an organizational blueprint for success, and a plan for the development of required\\\\ncapabilities to succeed. Overall goal is to build an eCommerce “Center of Excellence” for the organization.\\\\nHighlights:\\\\n• Manage Amazon $88 Million Amazon business world-wide\\\\n• Recently given responsibility for all marketing efforts, company-wide.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Louisiana State University
Master of Business Administration - MBA, Business/Commerce, General
Yale University
American Studies & Theatre
Cornell University
Certificate, Digital Marketing
Ashford University
Organizational Management
SKILLS
ABOUT KEITH NEELY
Results-oriented, high-energy, hands-on executive with a proven record of accomplishment…
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