Keith Murray-Jenkins

WORK HISTORY

EDUCATION

ABOUT KEITH MURRAY-JENKINS

Wish to talk with nations\' patriots: re something very special. To explore its huge potential for your nation: a National Soft Power Project.(A what?). I\'ll explain:Nations are unique. Logical:(They are its people - all unique - for one thing!) For sure, it\'s much more than this. A nation\'s identity (National Ethos) is its special treasure. Exploitable to enhance a nation\'s National Prestige and Economy. How: Just as a successful company flaunts its own \'unique selling points\'(USPs); so can/should? a nation: with services/products it\'s good at or they are intrinsic to it.Decades living abroad, I imbued cultures - incl. mentalities - of 20 +(capitalist+socialist) nations. Some places for several years; all minimum.6 months With practical insights only \'doing it\' gives, half of them saw me in tourism. I know what works best here. Every country can do much better in tourism than it does. Tourism is also an easy, delightful start. Other industries wait in the wings: Film, Music, Food; Wine/\'Drinks\'; Fashion; Crafts.\' Fermented mare\'s milk\'!++.(Whatever your nation\'s strengths/USPs are).Two pointers:a) A nation\'s prosperity+feelgood factor comes from its citizens: ie decent, hardworking \'regular people\'; its \'sole traders\' and SMEs: These are the essence of a nation: its soul, backbone, powerhouse. In economic terms: creators of most of its GDP.b) The Project hinges on Man\'s (viz: a Nation\'s) strongest urges: Survival; Identity. Expression of this Identity is where \'the money\' lies.(Knowing too what actually inspires folks to jump out of bed in the morning to work is vital too!). No brain surgery stuff here. I\'d just be reminding most of us re what you really knew in your start the ball rolling, Proper use of them \'sexes up\'(marketing term) a country, attracts more visitors. My approach to these areas is delightfully straightforward/logical. You\'ll see \'the wood for the trees\' at last and wonder why it was never grasped before. Life is like this. Man often over-complicates things, as you well know.Everything I\'ll show you is based on highly successful stand-alone projects: Theory is not my thing.There is much to go over. Common sense all of it. People deserve far more now. Recent years have been awful ie \'Ugh!\"@#%^ & *\'(very bad) for many of us. Your people can do much better. Be happier for it. Stay curious.See if my Soft Power project template + any of the several tips/tricks up my sleeve inspire you. Nothing to lose. Potentially a helluva lot to gain for your people.