Keith McCord
Marketing Leader with the DNA of a Creative Director | Building partnerships through innovative marketing strategies
- Role
- Key Accounts Marketing Manager at Adorama
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Keith McCord
I am a versatile and creative marketing professional with a diverse background. I have the skills to grow businesses through well-practiced marketing strategies, cross-channel campaigns, and data-focused optimization. My expertise includes partnership management, social media marketing, and content creation. I am adaptable to roles with leadership responsibilities or as an individual contributor.I bring nearly 20 years of experience in multiple verticals, including Home Electronics, Art & Design, Photography, Printing and Promotional Products. I have managed the launch of new product lines, as well as applications for both the mobile and desktop experience. I always enjoy being a team player and have utilized my interpersonal skills to execute high-level initiatives across various departments and teams. My goals include achieving expert-level knowledge in mobile marketing, diving head-first into the gaming industry, and gaining more in-depth knowledge about how sales, marketing and creative can work together harmoniously. In my spare time, I love to create; be it fine art, designing custom lettering & logos, or coming up with crazy creations with my kids.Specialties: Digital & Retail Marketing, Partnership Management, Go-to-Market Strategy, Creative Direction, Web & Print Design, Social Media Marketing, Channel Strategy & Sales Support, Promotional Marketing, Digital Photography & Editing, Video Editing, Typography & Custom Lettering, and Logo Design.
Experience
Key Accounts Marketing Manager
Oct 2023 — Present · New York, NY, US
Building and maintaining marketing relationships with some of the best brand partners in the world! Executing marketing campaigns in the photo, video, lighting, computing, and home electronics categories.
Education
Maryland Institute College of Art
Bachelor of Fine Arts, Graphic Design
2001 — 2005
Walt Whitman High School
Regents, Honors, Arts
1996 — 2001
Skills
- Layout
- Typography
- Graphics
- Direct Mail
- Art
- Catalogs
- Photo Production
- Leadership
- Ecommerce
- Fine Art
- Print Design
- Digital Photography
- Photoshop
- Social Media Marketing
- Illustration
- Indesign
- Marketing
- Screen Printing
- Graphic Design
- Branding & Identity
- Art Direction
- Illustrator
- Adobe Creative Suite
- Promotional Marketing
- Logo Design
- Order Management
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