Keith Lefaiver
We believe character is innate. Our collection is designed — from concept to creation — to enhance the way you live, elevate the presence of your home, and evolve with you.
- Role
- Chief Operating and Financial Officer at Serena & Lily
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Keith Lefaiver
Keith Lefaiver is the founder and president of Conrad Strategies, LLC. Keith has 25+ years of experience in retail, wholesale and service industries. Keith has a passion for entrepreneurial spirit and driving business results. This passion is seen through out his business experience. Conrad Strategies provides professional services that allow clients to meet business needs and achieve business goals through a cost-effective alternative support organization. Conrad Strategies offers Consulting, Strategy and Execution/Implementation services. We focus on retail, wholesale, ecommerce and industries. Our years of experience and the select group of partnerships, offers many of the benefits of a larger consulting at a significant reduction in cost. How can Conrad Strategies help you? Visit to learn more about my experience, services offered and testimonials.
Experience
Chief Operating and Financial Officer
Oct 2025 — Present · Tampa, FL, US
Education
University of Pittsburgh
Bachelor of Arts - BA, Economics and Business
1992 — 1996
MIT Sloan School of Management
Executive Education Program
2005 — 2005
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