Keith Lefaiver

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Role
Chief Operating and Financial Officer at Serena & Lily
Location
Tampa, FL, US
LinkedIn followers
500 followers
Finance & AccountingView LinkedIn profile

About Keith Lefaiver

Keith Lefaiver is the founder and president of Conrad Strategies, LLC. Keith has 25+ years of experience in retail, wholesale and service industries. Keith has a passion for entrepreneurial spirit and driving business results. This passion is seen through out his business experience. Conrad Strategies provides professional services that allow clients to meet business needs and achieve business goals through a cost-effective alternative support organization. Conrad Strategies offers Consulting, Strategy and Execution/Implementation services. We focus on retail, wholesale, ecommerce and industries. Our years of experience and the select group of partnerships, offers many of the benefits of a larger consulting at a significant reduction in cost. How can Conrad Strategies help you? Visit to learn more about my experience, services offered and testimonials.

Experience

  1. Chief Operating and Financial Officer

    Serena & Lily

    Oct 2025 — Present · Tampa, FL, US

Education

  • University of Pittsburgh

    Bachelor of Arts - BA, Economics and Business

    1992 — 1996

  • MIT Sloan School of Management

    Executive Education Program

    2005 — 2005

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Keith Lefaiver — Chief Operating and Financial Officer at Serena & Lily in Tampa, FL, US | Unifers