Keith Hovey
Head of Global Marketing at Genie
- Role
- Head of Global Marketing at Genie
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Keith Hovey
15 years of progressive product marketing experience managing integrated experiential and digital technology campaigns and product launches for PlayStation, Zune, Xbox, and Windows OS. Deep working knowledge of product messaging, competitive differentiation, marketing attribution, and road map strategy planning. Fully engaged with a work culture fixated on storyteller digital and event marketing. High expectations for cost-values, timelines and performance measurement. Balanced and informed perspective, guiding teams as both an agency lead and in-house FTE, in both B2B and B2C scenarios. Well-honed skills in extracting actionable insights from quantitative research studies and focus groups.B.A, University of Washington; IEG Certified in ROI Evaluation Techniques.Areas of Expertise:• Software Product Marketing• Integrated Marketing• Demand Generation • Influencer Marketing Campaigns• B2B/B2C Experiential Marketing• Research and Measurement• Consumer insights and analytics• Segment Specific Marketing• Retail Product Planning• Channel Optimization• Enhanced ROI• Retail Experience Marketing• Sponsorship Contract Negotiations
Experience
Head of Global Marketing
Nov 2023 — Present · Bothell, WA, US
Education
University of Washington
B.A
2001 — 2005
Skills
- Market Research
- Online Marketing
- Direct Marketing
- Advertising
- Event Management
- Mobile Marketing
- Microsoft Office
- Sales
- Analytics
- Competitive Analysis
- Strategic Planning
- Integrated Marketing
- Social Media
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Account Management
- Product Marketing
- Social Media Marketing
- Strategy
- Digital Media
- Crm
- Management
- Project Management
- Marketing Communications
- Program Management
- Trade Shows
- Leadership
- Product Launch
- Online Advertising
- Marketing
- Strategic Partnerships
- Digital Marketing
- Relationship Marketing
- Marketing Management
- Product Management
- Sponsorship
- Email Marketing
- Event Planning
- Multi-Channel Marketing
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