Keith Hamilton
Strategist - Process Developer - Team Builder - Coach - Problem Solver
- Role
- SVP Media Director at Zimmerman Advertising
- Location
- Farmington, MI, US
- LinkedIn followers
- 500 followers
About Keith Hamilton
During my 30+ year media career, I have been fortunate enough to participate in many aspects of media planning, including global media, Connected TV, US network TV, traditional and digital strategy, Hispanic media, Spot TV buying and extensive automotive dealer association planning. These experiences have provided me with the perspective to understand how to apply media solutions for nearly any client situation.I am proud to have led some incredibly motivated and award-winning teams. Most recently, having the opportunity to build a 36-person media strategy team from scratch. It was an incredible journey to have written the team structure, pitched it to clients, selected each member of the team from over 200 applicants, and then motivated them into a cohesive group in only three months.This is an exciting time to work in Media. Behaviors are changing faster than ever before. Advances in addressable media, connected TV, cable set-top box data, and precision digital tactics are becoming the norm. What is working today will require enhancement tomorrow, simply to keep up.
Experience
SVP Media Director
Apr 2025 — Present · US
Lead media strategy and planning team for Lithia Motors, consisting of Driveway, GreenCars, and Dealership divisions
Education
Lansing Community College
Business Management
1987 — 1988
Ferris State University
Bachelor’s Degree, B.S. in Marketing/Advertising
1989 — 1992
Skills
- Television
- Mobile Marketing
- Digital Strategy
- Digital Marketing
- Media Planning
- Team Leadership
- Integrated Marketing
- New Media
- Marketing Strategy
- Media Buying
- Marketing
- Advertising
- Sponsorship
- Vehicles
- Strategic Planning
- Project Planning
- Interactive Marketing
- Online Advertising
- Digital Media
- Budgets
- New Business Development
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