Keith Gwilliam

Marketing Automation Specialist @Verisk Property Estimating Solutions Xactware

Lehi, UT, US

Responsible for setting up campaigns in Eloqua to integrate with Salesforce. Involves troubleshooting campaign associations between Eloqua and Salesforce and managing the execution of lead scoring and nurturing and drip campaigns through the use of Eloqua. Development and execution of integrated marketing programs focused on lead generation and utilize traffic tracking applications to recognize user patterns and trends to help formulate and refine effective marketing techniques and identify qualified sales leads. Advise on and administer A/B testing programs for marketing campaigns and serve as an advisor to web designers and copywriters ensuring best practices are implemented for digital marketing. Involved in defining growth strategy of the marketing automation initiative and quantify return on marketing investment, score programs, and create lead management reports. Teach and coach colleagues on how to best leverage marketing automation tool solution.

Brigham Young University

Bachelor of Arts, Communications