Keith Carpenter

About Keith Carpenter

I lead corporate, product, and reputation communications for large consumer and technology businesses. My work focuses on executive decision-making, public visibility, and moments where clarity and judgment matter.I partner closely with senior leaders to shape external positioning, manage high-stakes disclosures, and guide communications through growth, competition, and reputational risk. I’m often brought in when the story is complex, the pressure is high, and precision matters.My experience spans consumer technology, platforms, and marketplaces, including highly visible gaming and entertainment businesses, from early-stage launches to established franchises with passionate audiences. I value disciplined thinking, clear counsel, and trust, and I do my best work in environments where communications plays a meaningful role in leadership decision-making.

Experience

1. Head of Communications Amazon Game Studios & Amazon Luna (Long-term Contract)

   Amazon

   Mar 2025 — Present · Seattle, WA, US

   Lead communications for Amazon Luna, Amazon\'s cloud gaming service, owning executive communications, product launches, and ongoing media and analyst engagement. I also lead communications for Amazon Game Studios, including major first-party titles, and partner closely with studio leadership to shape external positioning for high-visibility releases such as the reintroduction of the Tomb Raider franchise.I operate as a senior advisor to executive leadership across Amazon’s gaming initiatives, guiding messaging, timing, and information flow ahead of major disclosures where precision and judgment matter. I work closely with Legal, Trust & Safety, Product, Marketing, and Business leadership, and serve as a primary point of contact for media and analysts across gaming, tech, and business press.

Education

• Northern Arizona University

  Public Relations and Advertising (double major)

Skills

• Crisis Communications
• Product Launch
• Product Launches
• Integrated Marketing
• Strategic Counsel
• Strategic Communications
• Press Releases
• Digital Media
• Analyst Relations
• Reputation Management
• Media Outreach
• Message Development
• Cision
• Social Media
• Social Media Marketing
• Consumer Technology
• Communications Strategy
• Public Relations
• Internal Communications
• Media Relations
• Corporate Communications