Keith Agabob

Keith Agabob

VP Digital Product @ MLS | Product Strategy | Product Development | Fan & Customer Experience | Empower high-performance teams to build world-class experiences

Role
VP Digital Product at Major League Soccer
Location
New York, NY, US
LinkedIn followers
500 followers

About Keith Agabob

I am a seasoned Product Leader with deep experience in building successful products, world-class experiences and high-performing teams. Long time practitioner of customer-insight and data-driven product strategy and execution. Lifelong learner that lives by the motto “better, better, never best”.Collaborative leader that excels at enabling cross-functional teams to produce their best work.My highlights: MLS Digital Experience Leadership — Lead product strategy and execution for MLS’s web and app platforms, orchestrating the League’s digital content ecosystem, and driving cross-league alignment to deliver cohesive fan journeys Led the product definition, design and end-to-end program management of the multi-year, large scale hardware and software product launch of Altice One Internet, mesh WiFi & TV platform. Drove a major digital transformation resulting in a 71% increase in Self-Install take-rate YoY through Q3 \'23. Led definition and UX design of a mobile app that modernized the Internet self-service experience and saved $250k/mo in call deflection immediately. Experience designing Global Media & Telecom products for US and European markets, including mobile, web and CTV apps. Managed $100m revenue of value-added subscription services.Areas of Expertise:Product strategy and management | Fan & Customer Experience | Digital Fan Engagement | User research and UX Design | Agile development | Data analysis | Program Management | Go-to-market strategy and execution | Cross-functional collaboration | Digital Transformation | Telecom, Media & Sports Tech

Experience

  1. VP Digital Product

    Major League Soccer

    Sep 2024 — Present · New York, NY, US

    Lead Digital Product Strategy, Product Development, UX Design, Operations for Major League Soccer\'s Owned & Operated digital properties.

Education

  • NYU Stern School of Business

    MBA, Entrepreneurship & Information Technology

  • The University of British Columbia

    Bachelors of Commerce, Finance/Accounting

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