Keisha Fred Torres

About Keisha Fred Torres

As Demand Generation Process Director for Oracle\'s Global Business RevOps my favorite…

Experience

1. Principal Bi Analyst, Revenue Operations (Marketing to Lead)

   Oracle

   Jun 2023 — Present

   As part of the Revenue Operations department for Marketing to Lead Operations, I’m dedicated to understanding Marketing to Lead program initiatives’ full funnel impact and helping our sellers sell better. • Work cross-functionally with Sales Intelligence (BI), BDC Managers, Oracle Marketing teams, Oracle Sales teams, Partner Marketing and Sales product teams to uncover business growth opportunities or funnel challenges, inclusive of identifying underlying trends (e.g. geographical comparison, product growth, platform adoption, vertical trends), and more. • Set key priorities for the Marketing to Lead Operations team, and coach stakeholders, business intelligence analysts and developers to deliver on that vision. • Build and maintain the marketing to lead’s revenue operations roadmap for the fiscal year for 20+ projects • Help solve key challenges, such as lead routing, attribution, marketing program automation, data accuracy, funnel analysis, and forecasting for all marketing motions • Build for Scale by automating reporting, ticketing enhancement requests, documenting definitions and processes, building in education forums for stakeholders and users, and overall communications shared to all teams. Recognition: OWL (Oracle’s Women ERG) Leader, OWL Bookclub Co-Leader

Skills

• Microsoft Excel
• Research
• Social Media
• English
• Outlook
• Public Relations
• Public Speaking
• Social Media Marketing
• Html
• Microsoft Word
• Budgets
• Powerpoint
• Customer Service
• Editing
• French
• Spanish
• Microsoft Office
• Writing
• Leadership
• Group Work
• Event Planning
• Proofreading