Keisha Barber
Media Strategist | Marketing Analyst | D&I Advocate | A11y
- Role
- Senior Manager of Integrated Media Strategy at Spectrum Reach
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Keisha Barber
Brand marketer, analytical thinker and media professional focused on building brands and growing businesses.
Experience
Senior Manager of Integrated Media Strategy
Jun 2025 — Present · Orlando, FL, US
Lead the development, execution, and optimization of holistic media strategies that align with business goals and drive measurable outcomes. My work spans across paid media channels, ensuring that every campaign is grounded in data, driven by insights, and optimized for performance.Key responsibilities include strategic media planning, budget management, vendor relations, and cross-functional collaboration with marketing, analytics, and creative teams. I evaluate media performance using key performance indicators (KPIs), media attribution models, and competitive intelligence to inform planning and ensure ROI.
Education
Southern New Hampshire University
Master of Science - MS, Marketing Research & Analytics
2024
University of North Florida
Bachelor of Science, Communications; Public Relations
2010
Skills
- Social Media Marketing
- Photoshop
- Copywriting
- Social Media
- Market Research
- Editing
- Event Management
- Advertising
- Press Releases
- Public Relations
- Technical Writing
- Media Relations
- Event Planning
- Ap Style
- Management
- Crm
- Social Networking
- Marketing Communications
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